Why we chose the name ‘New Model’ in Technology and Engineering’ is a question often asked.
Trying to come up with a name was quite a challenge as you can probably imagine! We must have looked at over 400 options, but finally settled on The New Model In Technology & Engineering (www.nmite.co.uk)
We wanted a name that was ‘different’ and reflected the uniqueness of our proposition. As for the visual, we wanted to create a simple identity that was clean, modern and technological. The typography chosen is crisp and angular while the green colour is optimistic and forward thinking.